Brand Strategy
We developed a cohesive communication and brand strategy that encompassed a unique visual personality and voice of Tia throughout her brand. By decoding existing audiences and understanding demographics we began to explore the untapped potential in a saturated landscape. Our strategy went on to inform product-specific campaigns, email and SMS marketing, and social content and partnerships that grew the business month over month.
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Editorial Strategy
Paradam developed an editorial strategy and content system for Anser’s blog (also built by Paradam). This platform leveraged product information, educational assets, and notable influencers to help build consumer trust. We tapped Tia’s A-list network with a gift box activation that resulted in social callouts — and an increase in site traffic — from Taraji Henson, Jessica Alba, Tamera Mowry, and more.
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New Product Launches
To build momentum and lasting product loyalty we developed a launch strategy for several new SKUs in a growing product line. Beauty Gummies, Hearbeets Superfood, and Vitamin C gummies were available through a pre-order rollout which resulted in a sold-out waitlist.
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Social Media Content
Paradam developed brand messaging and a robust library of supporting assets for social media channels and paid media campaigns. Our creative assets captivate customers and directed users into our ecosystem. This content utilized viral video trends and quick editing to land Tia on the 'popular page' and garner millions of views.
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