Scientific Editorial Content
Probiotics are science. Period. Seed is translating science and setting a new standard for our microbial worlds within. We developed a database of scientists and researchers to support this mission. Our scientific articles and research helped set the foundation for branded content and for SeedLabs.
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Branding + Packaging
Inspired by Seed's belief that health is not just human, every component of the brand must communicate this message. From branding to packaging interacting with this product is truly on another level.
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Influencer Seeding
Everything is connected. Part of our launch strategy was to make sure our community had an opportunity to interact with this next-level probiotic. Gifting became a measurable KPI and helped us launch with a groundswell of excitement in a saturated space.
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Launch Strategy
Taking a brand from a concept to a tangible offering is always a trip - though this one was controlled and intentional. We built our strategy around a unique online experience with a substantial social media buildup.
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